In January of 1995, Michael Rockwell established M-Rock. It took a few years to get the product just right and to overcome the many obstacles found in today's complicated and competitive business world. Passion, determination, a great product line and a lot of luck have brought success to M-Rock.

A tradition of excellence: It all began with Greg Lowe. Mountaineer, photographer, filmmaker and product innovator extraordinaire, he developed the internal frame backpack and the first lightweight, foam-padded nylon cases to protect cameras and equipment from the hazards of climbing.